An AdWords Romance: Why I Fell In Love With Digital Marketing
Any good love story has these elements: passion, time, and complications. My relationship with Google AdWords definitely has all three.
The Impulse Buy: How Social Media Drives eCommerce Sales
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
Your Definitive Guide to Identifying Duplicate Content
12 hours of reality television? Sure. 38 bags of gummies? Gimme. And 86 frozen pizzas? Get in my belly. These are unequivocal cases of where more simply is better. But when it comes to SEO, more isn’t always better.
Team Member Spotlight: Eric Yarnik
Have you ever wondered how you’d explain your job to your great-great-great grandparents? If you’re a Senior Manager of Search and Social Advertising like, say, the Perfect Search Senior Manager of Search and Social Advertising Eric, you might have a tough time. Find out how he described his job, how he’d plan the bash of
Your Simple Guide to Instagram, Pinterest & Twitter: Mastering Millennial Marketing
With the right methods, establishing a strong social media advertising presence can increase traffic, brand awareness, and relevancy. Bonus: Many millennials—a popular target audience for many businesses—spend a lot of time on social media.
5 Awesome A/B Testing Ideas to Boost Your E-Commerce Conversions
Have you ever gone online shopping, only to find out that you can’t find the checkout button? Maybe you’ve looked through photos of products and found them unappealing? If done poorly, these seemingly simple elements of a website make any e-commerce site lose conversions. Fortunately, A/B testing allows e-commerce sites to test various aspects of
Why Brilliant Design Makes Your Banner Ads More Effective
If you’re an avid internet user (and let’s be honest, who isn’t?), you’ve probably gotten annoyed by ads badgering you everywhere. They’re in the margins of every site you visit, they pop up at you unexpectedly, and they’re on your Facebook and Twitter feeds. Most of the time you try to pretend they aren’t there–but