The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than basic discounting
Getting familiar with the technical skills of your coworkers can feel daunting—but it’s really not. Luckily for you, I’ve itemized the ways I approach learning about digital marketing even though I don’t work directly with the subject. Check them out below and try incorporating these strategies into your own workflow.
If you’re an SEO analyst like me or you’re just savvy to the digital marketing world, you’re no stranger to the fact that Google has been quickly making huge changes to its search engine results page (SERP).
Remember when you started in Chicago (or New York City, or San Francisco, or Austin) as a tiny startup? Let’s say you were in an incubator for a while. Then you grew into official offices in River North. At first, the view of the Chicago River inspired you, but now you’re aching to reach new horizons. How about growing to a new city?
Get ready to develop your knowledge of business development and the kickball team with the best name (and potentially the worst performance). In this month’s Perfect Search team member spotlight, we’re focusing on our Senior Manager of Business Operations, Laura Cain.
Growing up, I was never a big reader. I credit my lack of reading as a child to my perfect vision and my athletic prowess. Later in life, my friends joked that I was the first individual to finish law school without ever having completed a full book. This may or not be true.
Let me set the stage here. Our office happens to have a lot of NBA fans. The other day, we were having a (heated) conversation about the state of the league. Because we’re advertising nerds, somehow our basketball conversations always work their way back around to PPC.
