6 Key Issues in Higher Ed PPC Ads

Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.

The 6 Most Common Site Migration Mistakes (& How to Avoid Them!)

Working in SEO, I’ve learned that few events cause as many problems for a business as launching a new site does. Your new site may increase user engagement and your conversion rate, but if you ignore SEO considerations you’ll often see a drop in your SERP rankings and organic traffic.

Team Member Spotlight: Jessica Barrett

It’s time to engage your brain and learn about the Perfect Search Manager of Employee Engagement, Jessica. Is there anywhere else you can read about company culture, betta fish, and waterbeds in one post? We don’t think so.

My Lazy Saturday: Is “App-solute” Convenience Worth It?

It was Saturday, April 9th, 2016. I remember it like it was yesterday. My world would never be the same.   When it all began  It started like any other Saturday: I slept in. When I finally woke up, I was starving and the weather wasn’t cooperating with a walk to a nearby brunch spot

A Cheat Sheet to Acing the Google Knowledge Graph

First introduced in 2012, Google’s Knowledge Graph has demonstrated the search engine’s ongoing shift towards a more contextual, semantic search interface. So how can a business take advantage of this newer SERP feature?

Your (Mostly) Ultimate Guide to Food Delivery Apps

Hitting a wall at work and need a lunchtime pick-me-up? Easy: Get delivery. What’s not so easy is choosing which food delivery app to order through.

A Simple 6-Step Process to Creating (Or Improving!) Your Sales Strategy

No matter what situation you’re in, it’s highly likely that your sales process could be improved, but it’s difficult to know where to start or what to focus on. Thankfully, I’m here to help! Included are some of the most important aspects of the sales process that you should implement or improve.

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