Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
As consumers, we are more likely to believe what is being advertised when we can relate to the source of the information. That’s where testimonials come in. They can bridge the gap between potential clients and current clients.
As a copywriter, the two things I struggle with on a daily basis are writers’ block and deciding what kind of bagel to eat for breakfast. Writers’ block is a cursed plague upon all who write on a regular basis. It stifles creativity, dampens productivity, and makes you doubt your own writing ability.
If you’re a fan of Instagram or pop culture think pieces, you’ve probably heard about the recent controversy surrounding Instagram celebrity Josh Ostrovsky, more commonly known as The Fat Jewish. The controversy surrounding Ostrovsky serves as a useful parable for all content marketers.
If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. While this is probably true, there are a lot of things to have in place before taking this step.
It’s not easy to stand out on a search engine page. Traditionally there have only been a few ways to stand out in a sea of blue links–taking advantage of microdata is a new method.
Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific.
