7 Clever Ecommerce Marketing Strategies for The Holidays 2024

The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than basic discounting

Taking Stock: What the Amazon Exposé Can Teach Us about Company Culture

The seemingly endless opinions on the New York Times Amazon exposé have brought to light an important question for people trying to establish and sustain a productive environment and positive work culture: how can anyone be sure how policies, whether formal or informal, are impacting employees? As an insider to crafting and understanding organizational culture, the answer is a simple twist on a popular expression: Ask the people, stupid!

4 Surprising Ways Social Media Impacts SEO

Social media is great for many things: staying on top of world news, watching videos of very cute owls, and letting your grandma keep tabs on you. But did you know that social media can also help with your SEO?

Perfect Search Media Internviews: Summer 2015

Perfect Search Media is excited to introduce a new series: the internviews! (Like, intern interviews. Interviews with our interns. You get the picture.) For our first installment, we interviewed our Summer 2015 Interns–Chase Wilson and Helen Liang.

5 Paid Search Tips to Help You Get Ready for Back-to-School Season

Back-to-school season isn’t just a time for students and their parents. Check out these tips and ensure that your paid search campaigns make the grade.

What You Need to Know About Micro-Moments (And How Your Site Can Take Advantage of Them!)

Smartphones have brought us into a micro-moment driven world. Find out how your business needs to adapt accordingly in order to succeed.

The Human Element: How Building Strong Relationships Leads to Success

I always thought I was good at managing relationships. Then I met two people who really showed me how important it is to develop strong business relationships.

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