Earlier this year, Google announced that “page experience” is now a ranking signal for search results. This means that the practice of user experience, or UX, is paramount to an effective SEO strategy. For news and content sites specifically, it’s crucial to create a frictionless experience for …
When it comes to ensuring that your site is in tip-top shape, one of the cornerstones of technical SEO is optimizing your site’s internal linking. Internal links connect your content and give search engines an understanding of the structure of your website.
Amidst all of the uncertainty during this time, one of the most important things that I’ve done to keep my sanity while being quarantined is maintaining a regular workout routine. Sure, I love lazing around watching Netflix all day as much as the next gal, but doing this constantly can take a …
On October 27th, 2019, Google rolled out a new technology called BERT— a change to Search, it claims, is one of the most significant algorithm updates made by Google ever.
If you’re a business owner with a podcast, you’re most likely looking to increase the number of listens and downloads your episodes get. Making sure your podcast is receiving organic traffic is a great way to increase overall visibility of your show. Here is our guide to optimizing your podcast …
Do you have a small business or a company with multiple brick-and-mortar locations? If so, it’s imperative that you’re actively optimizing your website using local SEO strategies. Local SEO tactics include everything from claiming a business listing to managing online ratings and reviews.