4 Reasons Why You Should Always Revamp Old Content
Let me tell you a little secret. The old adage “out with the old, in with the new” doesn’t apply to content creation.
Search Intent and Local SEO: How to Dominate Local Search Results
A potential customer searching for “pizza delivery” exhibits different intent from someone searching “best pizza restaurants.” One signals immediate purchasing intent, while the other indicates browsing behavior. Yet businesses persist with uniform SEO strategies, missing opportunities to connect …
The Difference Between Local Doorway Pages & Quality Location Pages
It’s bae’s birthday and you forgot until now. You don’t want to be banished to the dog house on a frosty Chicago night so you gotta act now. You punch in “3.5 star restaurants”—it is a special occasion, after all—into your phone and badabing badaboom! The top result is nearby and you’re able to …
3 Content Marketing Lessons We Can Learn From Mad Men
At its core, Mad Men is an exhilarating glimpse into the decadent and energetic world of advertising agencies in 1960s New York City. It’s difficult not to fall in love with the hustle and bustle of the ultra-competitive advertising industry as Don Draper swaggers through meetings with a cigarette …
Why Last Week Tonight’s Social Media Team is Digital Marketing Gold
Last Week Tonight with John Oliver is a true TV gem.
3 Google Algorithms That Will Make or Break Your Site Rank
Penguin. Panda. Hummingbird. No, we’re not talking about the latest exhibitions at the zoo. We’re talking about Google’s search result ranking algorithms that crawl your web pages in order to rank them.
What Is Content Marketing & How Can It Enhance Your Sales Funnel?
Content marketing. If you definitely feel like you understand “content” and you’ve got a firm grasp on “marketing,” but the two words combined stump you, read on. I promise, content marketing is nowhere near as complicated as it can seem!