Reuse and Recycle: How to Repurpose Old Content and Remarket to Old Customers
So many things get better with age. Cheese. Wine. Content. Customers.
Search Intent and Local SEO: How to Dominate Local Search Results
A potential customer searching for “pizza delivery” exhibits different intent from someone searching “best pizza restaurants.” One signals immediate purchasing intent, while the other indicates browsing behavior. Yet businesses persist with uniform SEO strategies, missing opportunities to connect …
3 Lessons from Successful User Generated Content Campaigns
From Anthropologie’s idyllic Instagram to Spotify’s pointed ads, user generated content (UGC) is taking center stage when it comes to content marketing. While your business may not have quite the same reach of these major corporations, we can still learn from their UGC campaigns.
What is Semantic Search and How Can You Use It to Optimize for User Intent?
High-quality content has always been important for SEO, but after Google’s Panda algorithm update, content that is relevant and valuable for users has become an essential part of optimizing the search experience and ranking higher on the Google SERP.
Cele-purr-ties of Instagram: 3 Digital Marketing Lessons You Can Learn From Celebrity Pets
Tuna, Lil Bub, Doug the Pug, Marnie, and the well-known Grumpy Cat. You know them, you love them, and so do millions of others. They all have their own books, toys, and a combined 10.6 million followers. These pets all have something in common, and it’s not just that they’re cute. It all comes …
Content and the Cult Favorites: How Top Brands Walk the Line Between Editorial and E-Commerce
Take it from the now-bankrupt Nasty Gal: it’s hard to keep up a cool-girl vibe when you’re not pulling in cool-girl amounts of cash. Publishers and retailers have begun to look for alternate sources of revenue, and they’re finding them – in each other. But as distinctions between editorial and …
CRO, UX, & A/B Testing: How to Improve Your Website’s Conversion Rates
When I first started off as an SEO analyst, conversion rate optimization (CRO) and user experience (UX) was a particularly daunting arena. It seemed too vast and I didn’t know where to begin.