The holiday season presents a massive opportunity for eCommerce brands, but the competition can be fierce. While many brands focus on the same well-trodden strategies—discounts, ads, and free shipping—there are some high-impact, little-known tactics that can significantly boost your sales this Q4.
High-quality content has always been important for SEO, but after Google’s Panda algorithm update, content that is relevant and valuable for users has become an essential part of optimizing the search experience and ranking higher on the Google SERP.
Tuna, Lil Bub, Doug the Pug, Marnie, and the well-known Grumpy Cat. You know them, you love them, and so do millions of others. They all have their own books, toys, and a combined 10.6 million followers. These pets all have something in common, and it’s not just that they’re cute. It all comes …
Take it from the now-bankrupt Nasty Gal: it’s hard to keep up a cool-girl vibe when you’re not pulling in cool-girl amounts of cash. Publishers and retailers have begun to look for alternate sources of revenue, and they’re finding them – in each other. But as distinctions between editorial and …
When I first started off as an SEO analyst, conversion rate optimization (CRO) and user experience (UX) was a particularly daunting arena. It seemed too vast and I didn’t know where to begin.
Let me tell you a little secret. The old adage “out with the old, in with the new” doesn’t apply to content creation.
It’s bae’s birthday and you forgot until now. You don’t want to be banished to the dog house on a frosty Chicago night so you gotta act now. You punch in “3.5 star restaurants”—it is a special occasion, after all—into your phone and badabing badaboom! The top result is nearby and you’re able to …
