3 Extreme(ly Entertaining) Content Marketing Mistakes to Avoid
Growing up, we’re always taught that it’s important to learn from our mistakes. Sometimes, it’s better to save yourself the trouble and learn from the mistakes of others.
Increase Holiday Sales With These 5 eCommerce Growth Tips
The holiday season presents a massive opportunity for eCommerce brands, but the competition can be fierce. While many brands focus on the same well-trodden strategies—discounts, ads, and free shipping—there are some high-impact, little-known tactics that can significantly boost your sales this Q4.
7 B2B Email Marketing Elements Every Marketer Should Test
Email marketing isn’t quite an art, but it’s pretty darn close. In order to have a successful B2B marketing campaign, you have to be creative and patient–like any of the great artists! Vincent Van Gogh was known for his patience, right? Even though a B2B email might not contain flashy …
A Love Letter to Data Visualization
Last April, I scared my friends into thinking I was a crazy person because I had discovered a passion for something rare. No, not season 11 of The Bachelor. Data visualization.
5 Ways to Triumph Over Writers’ Block—Really
As a copywriter, the two things I struggle with on a daily basis are writers’ block and deciding what kind of bagel to eat for breakfast. Okay, the second one is more of a personal struggle. But writers’ block is a cursed plague upon all who write on a regular basis. It stifles creativity, dampens …
Content Crooks, Curators, and Creators: The Importance of Originality
If you’re a fan of Instagram or pop culture think pieces, you’ve probably heard about the recent controversy surrounding Instagram celebrity Josh Ostrovsky, more commonly known as The Fat Jewish. Here’s a quick synopsis for those who may have missed, forgotten, or willfully ignored this issue: …
Emerging Advertising Platforms: Instagram and Snapchat
The explosion in social media usage on a global scale has paved the way for many purposeful and interesting advertising interfaces. Companies like Facebook, Twitter, and LinkedIn already have established paid advertising interfaces that many small and large companies readily incorporate into …