3 Pillars of Digital Marketing for Higher Education Programs

Enrollments in higher education programs are trending down. Colleges are feeling the impact of falling birth rates, increasing tuition costs, and concerns about inflation or loans. Amid declining enrollment rates, the competition for attention for higher education programs continues to rise.

It’s …

5 Ways to Triumph Over Writers’ Block—Really

As a copywriter, the two things I struggle with on a daily basis are writers’ block and deciding what kind of bagel to eat for breakfast. Okay, the second one is more of a personal struggle. But writers’ block is a cursed plague upon all who write on a regular basis. It stifles creativity, dampens …

Content Crooks, Curators, and Creators: The Importance of Originality

If you’re a fan of Instagram or pop culture think pieces, you’ve probably heard about the recent controversy surrounding Instagram celebrity Josh Ostrovsky, more commonly known as The Fat Jewish. Here’s a quick synopsis for those who may have missed, forgotten, or willfully ignored this issue: …

Emerging Advertising Platforms: Instagram and Snapchat

The explosion in social media usage on a global scale has paved the way for many purposeful and interesting advertising interfaces. Companies like Facebook, Twitter, and LinkedIn already have established paid advertising interfaces that many small and large companies readily incorporate into …

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