Marketing for Associations: PPC Strategies and Best Practices

Associations can benefit from using paid online marketing to promote their memberships, certifications & accreditations, resources, courses, and events to their audience.

Facebook Is Rebranding – Should My Business?

On October 28, 2021, Facebook announced that it was rebranding itself as Meta Platforms, Inc. The official reason claims the name will better reflect their new “metaverse” rather than reflecting the name of only one of their social media platforms. However, this change comes during Facebook’s …

NFTs in Marketing: Gimmick or Here to Stay?

Non-fungible tokens (NFTs) are the latest digital craze, but their sudden rise into the mainstream might have you wondering what all the fuss is about. NFTs seemingly appeared out of nowhere and are now being bought and sold for as low as a few hundred dollars to ludicrous amounts reaching into …

Our Favorite Tips from Google’s New E-Commerce Guide

Competition for top Google rankings is at an all-time high as more and more businesses continue to move online.

Your Social Strategy Can Win With Facebook Ads: Here’s How & Why

Utilizing Facebook Ads for your business allows for far-reaching impact, creative flexibility, and so much more. Your strategy can win and crush its goals with Facebook Advertising, and here’s how:

Targeting Teens: What You Need to Know About Facebook and Google’s New Ad Rules

Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.

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