7 Clever Ecommerce Marketing Strategies for The Holidays 2024

The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than …

Marketing Leaders: What to Know in Your First 90 Days

The first 90 days in a new role are extremely critical to your long-term success. This is especially true in the world of marketing, where the landscape is ever-evolving alongside rapid advancements in technology, data, and social platforms.

How To Make Your Digital Marketing Data Work For You

Data is everywhere. It’s quite literally in our DNA, and it powers everything we do. Needless to say, it’s kind of a big deal, especially in the world of digital marketing.

A History of Google’s Core Algorithm Updates

These days, it can be hard to keep up with the seemingly endless Google’s Algorithm updates. It’s as if they’ve started doing their best Oprah impression: “You get an update! You get an update!” 

14 of the Most Common Marketing Mistakes to Avoid

At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement. 

The Intersection of AI and Search: Why You Need Artificial Intelligence to Win in SEO

There’s always a bounty of opportunity and advancements in the search industry, but there’s also a paradox: the more room for growth, the harder it is to accomplish your goals.

What Quantum Theory Can Teach Us About Marketing

Marketing experts and quantum physicists may have very different professions, but the theories that both have are strikingly similar! 

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