The first step in a comprehensive SEO strategy is improving your technical SEO.
No matter what industry your brand or company is in, the principles of technical SEO have never been more critical. Ensuring your website is technically sound increases organic traffic, ranking keywords, and …
Increasingly, customers are beginning their shopping journey online. It is projected by 2021, there will be 230.5 million digital shoppers in the United States, according to Statista.* This trend presents an opportunity for retailers to connect with potential customers online–specifically on …
With so many companies selling the same products or providing the same services, brand image is what ultimately differentiates the brands we all know and love from the rest.
As many companies begin to realize the power of data analytics, it is more important than ever to ensure your company is optimizing their data-driven decision making.
If you’re anything like my parents—two owners of a small general contracting business—the internet is not your forte. With only a Facebook Page promoting their company, they’ve often found it challenging to find new clients, while potential clients have had a hard time finding them.
The outbreak of the COVID pandemic and the subsequent lockdown of many businesses, schools, and facilities led to a radical change in the advertising landscape starting in March 2020.
There’s no doubt that the world wide web is a big [read: humongous] place. For some brands and advertisers, this may seem daunting––but for those well-versed in Google Display, it becomes an opportunity.
