One of the worst feelings is working diligently on a digital marketing campaign only to experience blocked ads, downtime, and ad account suspensions. Not knowing how to revise healthcare campaigns after rejection is incredibly stressful for marketers. Blacklisted terms, imagery, and even health …
Any digital advertising interface seems daunting when first introduced to it. (#TBT to when I first took a look at Google AdWords. I was but a child.) Still, once you start getting acquainted with the important metrics, you’ll get used to it.
Whenever Google announces something major, the tech industry freaks out almost as much as the Hollywood industry spontaneously combusts when Taylor Swift gets a new bae.
Let’s face it. The digital marketing industry is much more competitive now than it was fifty years ago. (If you don’t understand why, I suggest looking up some information on the history of the internet).
From billboards and the Yellow Pages to Google Display ads and Facebook Promoted Posts, advertising has come pretty far. Remember Yellow Pages? While they definitely still exist, I’d be willing to bet they’re more commonly used as paperweights than as an actual way to find something.
Any good love story has these elements: passion, time, and complications. My relationship with Google AdWords definitely has all three.
Social media now makes it easier than ever before to know exactly what your friends are up to, what they’re eating for brunch, who they’re following, and beyond. I’ve definitely done my share of Facebook stalking; let’s be honest, you probably have, too.
