Starting digital advertising for your wellness business is an exciting step, but it requires careful planning to create the best healthcare ads. Breaking through the surplus of advertisements and leaving a lasting impression is a significant challenge.
This blog is your go-to guide, providing the …
In the days before I joined the Perfect Search team, I worked for a consumer specialty coffee event. Because we knew digital advertising could provide a competitive ROI on ad spend and our team had some familiarity of Facebook’s Ad Manager, we built a few campaigns targeting users in our …
When faced with a myriad of digital marketing data, a PPC newbie will likely feel fairly overwhelmed—I sure did. But stress not, Excel pivot tables are here to help! Whether crafting a report for a client or analyzing what ad text outperforms the rest, pivot tables can help you present and …
The other day I was looking at one of my search accounts that had fallen into an unusual slump. I was checking the normal key metrics—clicks, impressions, CTR, conversion rate—trying to figure out what went wrong. I was stumped.
(Yes, the title was a much-intended pun. “Perfect” paid search, Perfect Search. It’s clever, okay.)
If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. The startup environment is permeated by the feeling that you always need to be doing everything. Fire on all cylinders! You should definitely devote a large budget to advertising …
Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific. WebpageFX and SEMrush worked together to determine the most expensive keywords in Google Adwords. This infographic is incredibly educational for anyone …
