The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than …
It’s been months of work. Countless meetings discussing colors, layouts, navigation bars, and URL structures. You’ve realized that you really do have strong feelings on hamburger menus, and you’ve strained your eyes from poring over a sea of mockups.
Like Chicago’s unpredictable weather, Google is constantly changing. Since its inception, Google’s search engine results page, or SERP, has undergone countless transformations (read up about the most recent SERP changes!), often causing anxiety for SEOs and digital marketers alike.
If you’re an SEO analyst like me or you’re just savvy to the digital marketing world, you’re no stranger to the fact that Google has been quickly making huge changes to its search engine results page (SERP).
Hello, stat junkies! Word on the street is that you relish the opportunity to view your website’s traffic in new and exciting ways. Me too. That’s why I love taking advantage of advanced Google Analytics segments.
Well, well, well. It’s the same old story. An update to the Google search engine results page (SERP) is inevitably accompanied by an industry-wide freak-out. On February 18th, Google eliminated all right-column ads and made four ads at the top of the SERP standard. Of course, the frenzied articles …
Okay, you’ve probably heard so many inspirational quotes about how nothing is impossible. But let me tell you something–it really is impossible to know how your site is performing with limited data. While Google Analytics tracks a number of basic (and important!) metrics by default, …
