Your Definitive Guide to Identifying Duplicate Content
12 hours of reality television? Sure. 38 bags of gummies? Gimme. And 86 frozen pizzas? Get in my belly. These are unequivocal cases of where more simply is better.
The Impulse Buy: How Social Media Drives eCommerce Sales
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly.
Recent GoDaddy research reveals that 79% of Millennials and 80% …
5 Awesome A/B Testing Ideas to Boost Your E-Commerce Conversions
Have you ever gone online shopping, only to find out that you can’t find the checkout button? Maybe you’ve looked through photos of products and found them unappealing? If done poorly, these seemingly simple elements of a website make any e-commerce site lose conversions. Fortunately, A/B testing …
How to Master Higher Education Marketing: Why It’s Time to Go Digital
Do you remember what it was like when you were looking at schools? Did you ask your family and friends where they attended? Did your parents attend a prestigious school and influence you to follow in their footsteps? Did friends encourage you to forge your own educational path?
The 6 Most Common Site Migration Mistakes (& How to Avoid Them!)
It’s been months of work. Countless meetings discussing colors, layouts, navigation bars, and URL structures. You’ve realized that you really do have strong feelings on hamburger menus, and you’ve strained your eyes from poring over a sea of mockups.
A Cheat Sheet to Acing the Google Knowledge Graph
Like Chicago’s unpredictable weather, Google is constantly changing. Since its inception, Google’s search engine results page, or SERP, has undergone countless transformations (read up about the most recent SERP changes!), often causing anxiety for SEOs and digital marketers alike.
3 Key Google SERP Updates & How You Should Adjust
If you’re an SEO analyst like me or you’re just savvy to the digital marketing world, you’re no stranger to the fact that Google has been quickly making huge changes to its search engine results page (SERP).