TikTok has exploded on the scene in the past year and a half, making it the most popular social media platform of the moment. Upon TikTok’s rise in popularity, social media competitor Instagram released a similar new video feature called Instagram Reels.
We know that Facebook Ads can be a useful tool to find new customers for your e-commerce business. But have you considered how commerce ads on Facebook could increase your brand awareness, promote events, and upsell or re-sell your current customers?
Pinterest is no longer a platform that your business can brush aside. Instead, the platform should be viewed as a crucial part of your digital marketing strategy.
How does a business decide to run ads on Microsoft versus Google? A few key factors can help you make the best decision on where to put your advertising dollars–based on your industry, goals, and audience.
At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement.
Google Analytics is a powerful tool that allows businesses to track all user data and behaviors that come through to their website. But…it’s a lot of information to take in.