5 Tips for Creating a Brand Image That Builds Customer Loyalty
With so many companies selling the same products or providing the same services, brand image is what ultimately differentiates the brands we all know and love from the rest.
Ecommerce Full-Funnel Strategy for Q4 2024
The holiday season is a critical time for eCommerce brands, and having a well-executed full-funnel strategy can make or break your success. But before diving into the specific tactics for each stage, it’s essential to understand what a full-funnel strategy is and why it’s so important.
What is a …
The Ins and Outs of LinkedIn Advertising
Are you advertising on LinkedIn? You should be.
7 Facebook Ad Strategies to Transform Your E-Commerce
Dynamic product ads, an offering from Facebook, are a low hanging fruit that every e-commerce business should prioritize in their strategy. These ads are both easy to set up and highly powerful––whether you’re retargeting past visitors or prospecting for new ones.
Perfect Search Stands for Justice
At Perfect Search, we unequivocally denounce racism and every way it manifests within society. We support those who are protesting and hope you’ll join us in supporting this important cause of racial justice and equality.
Harnessing the Viral Power of TikTok
With its explosive growth and wide range of content, TikTok may seem like the Wild West of marketing. But the video-sharing app’s potential is huge. First, let’s go over the stats. Then, use these three strategies to introduce your brand into the world of TikTok – you might even see yourself go …
Facebook Rolls Out Responsive Ads, Dubbed “Multiple Text Options”
In May 2018, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world. A few months later, it was released to the public and quickly adopted and tested across accounts.