The holiday season is a critical time for eCommerce brands, and having a well-executed full-funnel strategy can make or break your success. But before diving into the specific tactics for each stage, it’s essential to understand what a full-funnel strategy is and why it’s so important.
What is a …
In August of 2018, it was reported that Instagram ad spend growth was growing exponentially. Instagram was seeing 4x the rate of ad spend growth in comparison to Facebook. While Instagram, overall, might be leveling out, according to Kenshoo’s quarterly trends for Q2 of 2019, Instagram Story ads …
As marketers, we know that Instagram advertisements can be an effective and essential tool for promoting a business, and understanding how ads are performing is crucial to better targeting an audience. Though criticized for not being as robust as Facebook Insights, Instagram Insights – Instagram’s …
I was recently invited to attend the Facebook Creative Connect in Chicago to learn more about creative partners and where digital ads are going. Facebook is trying to make it as easy as possible for marketers to crank out creative content fast and have partnered with specific companies to make …
If the Internet were like a dine-in restaurant, memes would be the appetizers.
With total U.S. digital ad spend overtaking television for the first time in 2017 and social media ad spend accounting for 25% of all digital advertising, it’s important to make sure your ad spend on Facebook and Instagram is being used to its full potential.
