How to Use Slideshow Facebook Video Ads to Elevate Your Advertising
Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.
Ecommerce Full-Funnel Strategy for Q4 2024
The holiday season is a critical time for eCommerce brands, and having a well-executed full-funnel strategy can make or break your success. But before diving into the specific tactics for each stage, it’s essential to understand what a full-funnel strategy is and why it’s so important.
What is a …
Facebook & Instagram Rolled Out a Time-Tracking Feature
Facebook and Instagram recently rolled out a time-tracking feature to monitor the amount of time users are spending within the two apps. Finally, a feature that tells us how much time we’ve spent mindlessly scrolling…
Instagram, Snapchat & Google’s Speed Update: Why Being a Good Business Isn’t Enough
Earlier this month, Google rolled out the Speed Update for all users. The change means that slow web pages will appear lower in the SERP (or not appear at all). This is huge news, so you’re probably wondering how many websites the update affects.
Diving into the New & Improved Facebook Analytics
Facebook Analytics got a facelift a few months back—but it might still be new to you. According to Facebook, the new Analytics platform is a way to better “understand and optimize your complete customer journey across the channels you use to interact with customers, such as your app and website.”
What the General Data Protection Regulation Really Means for You
Personal data is a touchy subject right now. But as digital marketers, it’s not one that we can ignore. A lot of digital marketing is based on collecting personal data available on the internet in order to target potential customers. Without it, we wouldn’t be able to do our jobs. The General Data …