Mastering Frequency Caps for Facebook Ads: A Step-by-Step Guide

If you’re in social advertising, you might’ve run into this issue: negative comments on your Facebook Ads because they’re shown to the same person too many times.

Luckily, there’s a solution to reduce Facebook and Instagram ad frequency—and it’s all about mastering frequency caps.

Avoid These 3 Common Meme Marketing Mistakes

If the Internet were like a dine-in restaurant, memes would be the appetizers.

Four Tips to Improve Your Facebook Ads in 2019

With total U.S. digital ad spend overtaking television for the first time in 2017 and social media ad spend accounting for 25% of all digital advertising, it’s important to make sure your ad spend on Facebook and Instagram is being used to its full potential.

How to Use Slideshow Facebook Video Ads to Elevate Your Advertising

Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.

Facebook & Instagram Rolled Out a Time-Tracking Feature

Facebook and Instagram recently rolled out a time-tracking feature to monitor the amount of time users are spending within the two apps. Finally, a feature that tells us how much time we’ve spent mindlessly scrolling…

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