The Key Facebook Audience Targeting Options You’re Missing Out On
Facebook has over 2.2 billion monthly active users. That means 2.2 billion people are liking, sharing, commenting and giving advertisers information on their interests and activity.
The Impulse Buy: How Social Media Drives eCommerce Sales
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly.
Recent GoDaddy research reveals that 79% of Millennials and 80% …
Get the Lowdown on the New Snapchat Advertising
There are a number of social media channels to advertise on, and Snapchat is making a concerted effort to be one of the top options in this crowded field.
5 Ways to Spice Up Your Business’ Facebook Ad Copy
Don’t let writer’s block get the best of you. Want to keep your Facebook ad copy fresh and engaging? Try something new. These 5 unconventional tips might just increase your CTR, conversions, and get your business some sweet, sweet likes.
How to Optimize Your Online Presence When Looking for a Job
So you’re looking for a new job. Yay! Okay, okay. I know that no one enjoys job searching. It can be confusing and frustrating to apply for jobs online.
3 Lessons from Successful User Generated Content Campaigns
From Anthropologie’s idyllic Instagram to Spotify’s pointed ads, user generated content (UGC) is taking center stage when it comes to content marketing. While your business may not have quite the same reach of these major corporations, we can still learn from their UGC campaigns.
Using the New and Improved Lookalike Audiences on Facebook Analytics
What if you could clone your most profitable customers – but in a non-violent way that doesn’t resemble Jurassic Park? Facebook’s latest update to their Lookalike Audiences tool makes that (almost) possible. Recently, Facebook has released a new ‘value-based’ feature that’s improved the …