What Is IGTV and How Can It Increase My Social Media Presence?
Instagram recently announced the launch of its app which allows users to post up to an hour of vertical, permanent video – IGTV. And in came the complaints.
Ecommerce Full-Funnel Strategy for Q4 2024
The holiday season is a critical time for eCommerce brands, and having a well-executed full-funnel strategy can make or break your success. But before diving into the specific tactics for each stage, it’s essential to understand what a full-funnel strategy is and why it’s so important.
What is a …
What Facebook’s Move to Shut Down Partner Categories Means for You
Amid the ongoing discussions of Facebook’s data collection and use of personal data, the tech giant announced that it is sunsetting the ad targeting option Partner Categories. This feature allowed Facebook advertisers to target users through audience targets supplied by third-party data …
More Than Just a Pretty Feed: Why Instagram Advertising is a Must
Facebook is for cringe-worthy mom comments, Snapchat is for the dog face filters, YouTube is for beauty tutorials, and Instagram is for #foodporn. Or are they?
Playing the Long Game: Social Media Advertising for Higher Education [Infographic]
Students often look at schools years before they actually enroll. Like Drake pining for Rihanna, they’re playing the long game. This long sales cycle means marketers have to play the long game, too.
The Key Facebook Audience Targeting Options You’re Missing Out On
Facebook has over 2.2 billion monthly active users. That means 2.2 billion people are liking, sharing, commenting and giving advertisers information on their interests and activity.
Get the Lowdown on the New Snapchat Advertising
There are a number of social media channels to advertise on, and Snapchat is making a concerted effort to be one of the top options in this crowded field.