Keeping Up with the Hashtags: Is Twitter Going Out of Style?
Ah, 2017. The year of Snapchat ads, Instagram Stories, and Facebook globalization. But what about Twitter?
Ecommerce Full-Funnel Strategy for Q4 2024
The holiday season is a critical time for eCommerce brands, and having a well-executed full-funnel strategy can make or break your success. But before diving into the specific tactics for each stage, it’s essential to understand what a full-funnel strategy is and why it’s so important.
What is a …
Snap 101: Introduction to Snapchat Advertising
Over 150 million people use Snapchat every day. Every single day, Snapchat users watch over 10 billion videos and spend an average of 25-30 minutes on Snapchat.
Here’s How Social Media Advertising Can Help Your PPC Game
Social media has come a long way since you befriended Tom on Myspace. Long gone are the days when “social media” just meant posting on a friend or family member’s wall. As social media has evolved, so has advertising.
3 Inspirational Digital Marketing Lessons You Can Learn from Non-Profits
Non-profits might not seem like a beacon of digital marketing inspiration—but inspiration can come from the most unlikely places. Over the past few months, non-profits have pushed their marketing efforts into high gear. And we’re taking notice.
5 Common Social Media Mistakes New Companies Make
The sheer number of articles out there about social media best practices can be overwhelming. (And because social media platforms update so frequently, advice from even just the last year or so may no longer be relevant.) It’s easy to get caught up in the latest technical intricacies of maximizing …
Facebook Messenger Ads Have Arrived—Here’s What Your Business Needs to Know
Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention. Find out how and why businesses like yours can increase customer reach and engagement on this …