Avoid These 3 Common Meme Marketing Mistakes
Using memes can be an effective way to communicate your brand and connect with your target audience. If you choose or change certain memes in poor taste, however, the results can be far from appetizing.
Overcome Healthcare Ad Restrictions on Google and Meta
Each platform comes with its own set of healthcare advertising regulations. These rules vary by drug type, such as prescription drugs, over-the-counter medications, experimental medical treatments, CBD, supplements, and more.
This article explores each platform’s regulations, aiding advertisers like you in crafting effective and compliant healthcare campaigns. Read on to enrich your understanding, and help you create successful digital marketing strategies in the healthcare sector.
Your Guide to Voice Search for 2019
Voice search has become increasingly important in regards to digital marketing strategies. Read on to learn specific ways you can integrate voice search into your digital marketing strategy.
Team Member Spotlight: Paige Dickey
We’re wishing a warm welcome to the newest member of the Perfect Search team, Paige Dickey!
Why Retailers Should “Get In On The Action” With Google Shopping Actions
Brian Roizen, co-founder of Feedonomics, discusses why Google Shopping Actions are important to test. The shopping journey allows retailers to showcase products on Google Shopping Actions.
Google’s E-A-T Guidelines: How to Incorporate Healthy E-A-T-ing Into Your SEO Strategy
Google’s E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Search engines have begun to rely on E-A-T ratings more and more when deciding a website’s authority and rank.
Why Video Marketing is a Big Deal (And How to Pull It Off!)
Explore why video is such a big deal and how businesses can take full advantage of videos as a marketing tool.