Perfect Search Named an UpCity 2019 Chicago City Excellence Award Winner
Big news! Perfect Search was honored by UpCity as one of the top 20 marketing service providers in Chicago.
The Impulse Buy: How Social Media Drives eCommerce Sales
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
Bumper Machine, Gallery Ads & More: Updates from Google’s Marketing Live Keynote
Missed the 2019 Google Marketing Live keynote? Never fear. We took notes for you.
What You Should Know About B2B Targeting Options on Search Platforms
B2B advertising on search platforms has always been a little tricky. Thankfully, both Google Ads and Microsoft Ads have more targeting options for B2B companies.
Everything You Need to Know About Responsive Search Ads (RSAs)
Last year, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.
Perfect Search Media Internviews: Spring 2019
Get to know Perfect Search’s newest team member, Junior Analyst Maria Valencia. She’s a Northwestern student from Colombia with a penchant for Club Penguin and ABBA’s hit song Dancing Queen.
Your Simple Guide to Amazon SEO Best Practices
When it comes to SEO, businesses tend to focus on the two big search engine hitters: Google and Bing. But what about Amazon?