7 Clever Ecommerce Marketing Strategies for The Holidays 2024

The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than basic discounting

Are You Competing With Yourself on Google? Here’s How to Fix That

It’s already difficult to compete against the endless stream of rival search results fighting for the same keywords on Google and Bing, but you also need to ensure that you don’t compete against yourself.

Forming Positive Habits in Your Personal & Professional Life

Bad habits are hard to break—and good habits can be even harder to form.

Perfect Search Shines as a Leading Advertising & Marketing Firm in Chicago

We’re thrilled to announce our most recent award as a Clutch Chicago Leader in Advertising & Marketing.

4 Things to Look at When You’re New to a Google Ads Account

Whether you’re fresh on the job or you’re taking over a paid search account, it can be difficult to wrap your head around a new Google Ads account.

A Brief History of How Instagram’s Business Features Have Evolved

Ah, Instagram. The social media platform that’s integrating its way into every part of our lives. It’s time for a walk down memory lane.

My 5 Pillars of Meaningful Happiness

After writing my 4 pillars of happiness a few years ago, I’ve decided to revisit these pillars and update them with what I’ve learned over time. 

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