The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than basic discounting
It’s already difficult to compete against the endless stream of rival search results fighting for the same keywords on Google and Bing, but you also need to ensure that you don’t compete against yourself.