What We’ve Learned from Creating an Advisory Board
Years after Perfect Search was founded, we decided to formalize an advisory board. Through the creation and implementation of this process, we’ve learned a lot.
The Impulse Buy: How Social Media Drives eCommerce Sales
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
How to Allocate Your Marketing Budget Across Different Channels
Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It’s worth it.
How to Use User-Generated Content in Your Education Marketing Strategy [Infographic]
User-generated content (UGC) could seriously boost your higher education institution’s marketing strategy. Find out how to ace UGC now.
Perfect Search Shortlisted for Small Interactive Marketing Agency of the Year
Drumroll, please. Perfect Search has been shortlisted for the Interactive Marketing Awards!
Reddit Launches Cost-Per-Click Bidding
On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy.
A 7-Step Technical SEO Checklist for 2019
Building a strong technical foundation is the backbone of any successful SEO strategy. Need some guidance? Here’s a handy 7-step technical SEO checklist for 2019.