2025 SEO Success: Ultimate Technical Checklist

The first step in any complete SEO strategy is technical SEO. This leads to more organic traffic, ranking keywords, and conversions. Learn the most important steps to improve technical SEO in this comprehensive checklist.

Four Tips to Improve Your Facebook Ads in 2019

Social media ad spend accounts for 25% of all digital advertising, so it’s important to nail it. In order to spread the wealth, I’ve put together four tips to make sure you level up your social media advertising.

What We’ve Learned from Creating an Advisory Board

Years after Perfect Search was founded, we decided to formalize an advisory board. Through the creation and implementation of this process, we’ve learned a lot.

How to Effectively Allocate Your Marketing Budget

Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It’s worth it. 

How to Use User-Generated Content in Your Education Marketing Strategy [Infographic]

User-generated content (UGC) could seriously boost your higher education institution’s marketing strategy. Find out how to ace UGC now.

Perfect Search Shortlisted for Small Interactive Marketing Agency of the Year

Drumroll, please. Perfect Search has been shortlisted for the Interactive Marketing Awards

Reddit Launches Cost-Per-Click Bidding

On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy. 

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