Playing the Long Game: Social Media Advertising for Higher Education [Infographic]
Students often look at schools years before they actually enroll. Like Drake pining for Rihanna, they’re playing the long game.
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
Students often look at schools years before they actually enroll. Like Drake pining for Rihanna, they’re playing the long game.
Facebook collects data on people’s likes and dislikes, locations, and so much more. This is advertiser gold since it allows you to target users in a highly focused way.
At Perfect Search, teamwork is at the top of our priorities. It’s no coincidence that this trait is included in both our company values and our differentiators.
Web design is constantly evolving. New trends and subtleties arrive every year, stretching our view of what’s in.
If you thought Snapchat advertising isn’t right for your business, think again. The new self-service Ads Manager is here.
Snapchat and Instagram may be in trouble for more reasons than Kylie Jenner’s effortless tweet diss and the mythical algorithm update that is vexing ‘Gram users in 2018.