7 Clever Ecommerce Marketing Strategies for The Holidays 2024

The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than basic discounting

Perfect Search Wins TWO Vega Awards in 2022

Perfect Search wins two awards from The Vega Design Awards. Discover which categories and look at the award-winning submissions.

The Top Conversion Goals for Association Marketing Leaders

Starting a new marketing position with an association can be intimidating, even for leaders with plenty of experience. Learn more about the conversion goals your marketing plan must cover.

2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending more this year than last year. But

Perfect Search Wins Awards by MarCom in TWO Categories! 

Perfect Search won MarCom awards in TWO different categories in 2022! We’re truly honored to be recognized for our guide for marketing leaders working in new roles and recent site migration. Read on to learn more about our submissions and the trophies we won.

New Marketing Leaders: Your 30-60-90 Plan

A 30/60/90-day roadmap is about strategy. In order to make one that sees you through to the end, a few things need to happen. Learn more.

How to Create and Test New Marketing Strategies

Are you giving your decision to try a new marketing strategy enough consideration before diving in? This article poses critical questions to answer to ensure your fresh angle isn’t just a shot in the dark.

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