Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
Perfect Search won MarCom awards in TWO different categories in 2022! We’re truly honored to be recognized for our guide for marketing leaders working in new roles and recent site migration. Read on to learn more about our submissions and the trophies we won.
A 30/60/90-day roadmap is about strategy. In order to make one that sees you through to the end, a few things need to happen. Learn more.
Are you giving your decision to try a new marketing strategy enough consideration before diving in? This article poses critical questions to answer to ensure your fresh angle isn’t just a shot in the dark.
With thousands of martech software available, how do you know if your marketing tech stack is optimized for your team? Here’s our guide to evaluating your marketing technology stack.
Programmatic marketing—or using automated bidding and placement to optimize ad spend—is growing in popularity. Learn why it could be a worthwhile investment for your marketing team.
Don’t make the mistake of cutting important marketing spend during a recession. Position yourself to come out stronger than your competitors. Here’s why driving brand awareness and using top-of-the-funnel marketing is crucial during an economic decline.
