Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
Becoming a team or departmental leader is a rite of passage for many marketers. It’s a step that requires you to balance the needs of your team with the demands of your organization. In this blog post, we explore six of the most common challenges new marketing leaders face and how to overcome them. 1.
Digital marketing can be a powerful way to drive new customer acquisition—but with numerous marketing metrics to track, competitors to monitor, ads to create, and audiences to target, it’s easy to get lost in a sea of information. You need a simple digital marketing benchmarking system to replicate throughout your campaigns. Key performance indicators (KPIs)
So you got through your first 90 days on the job. Now what? Learn how to create your 1-year marketing plan to finish your 365th day.
Jim McMillen is a sales and marketing consultant with more than 30 years of experience. You have over 30 years of sales and marketing consulting experience – how did you arrive where you are today? I guess the short answer is, in my current role more recently, I was let go due to COVID.
Love it or hate it, working from home is here to stay. A recent study by data scientists at The Ladders found that 25% of professional jobs in North America will be fully remote by the end of 2022 – and that percentage is only expected to grow. In other words, remote team management will
This month’s Target Audience guest is a bit different than our typical marketing experts, but their leadership and business insights are sure to be valuable to anyone. Kate Selfridge, Director of Demand Growth at Ritual, has a role that’s more marketing-adjacent, but her close collaboration with marketers has provided Kate with a wealth of knowledge
