Moving a new website feels like relocating to a better, bigger office space—exciting but complex. A website migration touches everything from URLs and site structure to content organization and technical configurations. Smart businesses protect their website’s SEO value with the same care they give to crucial documents during an office move. One wrong move can
In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why? Enter: semantic search. Keep reading to learn more about semantic search, how long it’s been around, and why it still matters today for search engines and SEOs. What Is Semantic Search? Semantic search is all
To put it in the words of the great Hilary Duff, expanded text ads are so yesterday. This makes your RSA strategy especially relevant. Follow these tips and you could make your ads cheaper by the dozen.
We love SEO—but we understand that not everyone is an expert. Check out these 5 common questions we get a lot from clients.
In my 15+ years working in digital media sales, I’ve talked to a lot of decision-makers. Through these conversations, I’ve learned a lot about what these CEOs and CMOs are looking for in their digital agency.
Read on to discover six key areas every marketing leader should evaluate—and the questions they need to ask themselves and their team.
Becoming a team or departmental leader is a rite of passage for many marketers. It’s a step that requires you to balance the needs of your team with the demands of your organization. In this blog post, we explore six of the most common challenges new marketing leaders face and how to overcome them. 1.
