Seizure the Day: Embrace Your Vulnerability
We had just settled in at the office of one of our large New York clients for a day of meetings when someone asked if I remembered the room we were sitting in.
The Impulse Buy: How Social Media Drives eCommerce Sales
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
Building an SEO Team: 4 Tips from Marketing Experts
This blog goes out to all the marketing leaders in new roles looking to assemble their first SEO team.
Target Audience: Emily McMahon, AVP of Digital Marketing at Eduvantis
Target Audience is back!
This month, the Associate Vice President of Digital Marketing at Eduvantis Emily McMahon spoke with us about her expert industry insights, advice for emerging marketing leaders, and deep love for Star Trek.
Team Member Spotlight: Andrew Frey
Senior Account Executive Andrew Frey has been with Perfect Search for more than four years. Get to know him better in our latest Employee Spotlight!
The Ultimate PPC Marketing Checklist (2022)
Even though Q1 is almost over, it’s never too late to check in on your digital marketing best practices. And when we say check in on, we actually mean check off. As in a series of checkmarks. As in a checklist. That’s right! Prepare yourself for yet another digital marketing checklist à la PSM. In
Target Audience: Jennifer Schaff, Director of Marketing and Sales at AMTA
Welcome to another edition of Target Audience, Perfect Search Media’s marketing interview series! This month, Jennifer Schaff, Director of Marketing and Sales at the American Massage Therapy Association (AMTA), spoke with us about her industry insights, annoyance at “taking things offline,” and love of classical music. Jennifer Schaff’s Marketing Insights How did you become the