The Ultimate Content Marketing Checklist
We’ve decided to put together a series of digital marketing checklists to help you feel unstoppable and, of course, make sure your websites are getting the attention they deserve. Next up: content!
How Author Bios Strengthen E-E-A-T for SEO
Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated. Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on the table. Let’s uncover the influence of author bios on E-E-A-T and its role in maximizing SEO potential.
Target Audience: Blake Pinto, Associate Vice President of SEO Content at Synchrony
This month, we spoke to Blake Pinto, Associate Vice President of SEO Content for Synchrony, an industry-leading consumer financial services company.
Team Member Spotlight: Trevor Adrian
Let’s all get to know Perfect Search Media’s SEO and Content Analyst Trevor Adrian! 1) What’s your favorite part of your job so far? What’s the most challenging part of your job so far? Working with Excel each day is easily my favorite. No matter if a client needs help with technical, on-site, or off-site
Target Audience: Drew Brucker, VP of Growth Marketing at LASSO
Welcome to Target Audience, a new interview series about marketers, by marketers, and for marketers. In each Target Audience interview, we’ll pick the brains of marketing experts to learn more about their experience in the industry, insights they’ve gathered over the years, and which songs pump them up the most.
How to Adapt to the Changing Cookie Landscape
2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up – the loss of third-party cookies affects advertising strategy on all digital platforms.
The Top 3 B2B Digital Marketing Trends of 2022
New year, new B2B trends to look out for.