Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
Welcome to Target Audience, a new interview series about marketers, by marketers, and for marketers. In each Target Audience interview, we’ll pick the brains of marketing experts to learn more about their experience in the industry, insights they’ve gathered over the years, and which songs pump them up the most.
2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up – the loss of third-party cookies affects advertising strategy on all digital platforms.
New year, new B2B trends to look out for.
What does the Chicago Cubs’ problematic 2021 season have in common with digital marketing? More than you might expect!
Is it just us, or did 2021 go by really fast? Although it’s hard to believe this year is almost complete, digital professionals the world over have begun to discuss what will happen during the next one—and we’re no exception. Here are some of the top 5 B2C digital marketing trends to watch out for in
We’re proud to announce that Perfect Search Media has been named a Global Leader on Clutch’s 2021 list of the world’s top 1000 companies! “To be selected as a Clutch Global Leader is proof positive of the stellar work we do at Perfect Search Media. We pride ourselves on delivering only quality work to our
