The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than basic discounting
Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it. That’s why two of the Internet’s biggest advertising head honchos, Google and Facebook, have recently rolled out new ad policies for brands targeting minors. Getting impressions
Rolling out quality ads is like going up to bat in a baseball game. Let’s pretend campaigns are innings, ads are your players, and you, the analogy-loving professional, are the head coach. No matter the play, your job is all about making the right calls that will help your ads hit every targeted base before
Facebook Ads has gone through major changes and updates since Apple announced that it was going to require users to actively opt into being tracked by cookies from apps starting with the Apple iOS 14.5 Update on April 26, 2021. As expected, most users are not opting into cookies, although the change was slow to
Learn what frequency caps are on Facebook and Instagram and how to set them to optimize your ad campaigns.
We’re so excited to announce that Perfect Search won TWO 2021 Vega awards for best copywriting and SEM campaign. The Vega Digital Awards recognize work by professionals and agencies in the international digital communication industry. Entries are judged by experienced, senior-level digital media professionals drawn from many nations. Perfect Search received a gold award for our
Business-to-business marketing communications require unique strategies to ensure success. Discover how to build effective B2B marketing strategies here.
