Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
A few weeks ago, SEOs got an early holiday gift of sorts from Google: the November 2021 Core Update. Keep reading to learn everything we know about this update, how it differs from other updates this year, and what its effects can mean for you and your websites. What Is the November 2021 Core Update?
Even with limited budgets, associations can develop effective marketing strategies to promote their wide range of offerings–from membership to events. Learn the most important strategies, here.
It’s time to get to know Perfect Search Media’s Search and Social Advertising Analyst Rachel Zetzman! 1) What’s your favorite part of your job so far? What’s the most challenging part of your job so far? My favorite part of my job is onboarding new clients, learning about their business, and creating new strategies for their accounts.
On October 28, 2021, Facebook announced that it was rebranding itself as Meta Platforms, Inc. The official reason claims the name will better reflect their new “metaverse” rather than reflecting the name of only one of their social media platforms. However, this change comes during Facebook’s increased scrutiny for allegedly standing by as misinformation and
Non-fungible tokens (NFTs) are the latest digital craze, but their sudden rise into the mainstream might have you wondering what all the fuss is about. NFTs seemingly appeared out of nowhere and are now being bought and sold for as low as a few hundred dollars to ludicrous amounts reaching into the millions. Before we
Perfect Search has gained some new members this year and we want you to meet them! Get to know Senior Manager of SEO and Content Amanda Eltaher in our latest Team Member Spotlight! 1) What’s your favorite part of your job so far? What’s the most challenging part of your job so far? My favorite part about my
