Your Social Strategy Can Win With Facebook Ads: Here’s How & Why
Facebook Ads are the key to many successful paid social campaigns. Check out our list of four major reasons why the platform can drive success for any business.
Ecommerce Full-Funnel Strategy for Q4 2024
Boost organic traffic in Q4 with Perfect Search Media’s eCommerce Holiday SEO guide. Learn how to rank higher using Google’s EEAT, AI, and holiday keywords.
5 Common SEO Mistakes to Avoid
Some websites need a full SEO overhaul. Others are on the right track but have some mistakes. Here are 5 common SEO mistakes to avoid to improve SERP results!
Targeting Teens: What You Need to Know About Facebook and Google’s New Ad Rules
Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it. That’s why two of the Internet’s biggest advertising head honchos, Google and Facebook, have recently rolled out new ad policies for brands targeting minors. Getting impressions
Google’s 3 Strikes: How to Keep Your Ads Safe
Rolling out quality ads is like going up to bat in a baseball game. Let’s pretend campaigns are innings, ads are your players, and you, the analogy-loving professional, are the head coach. No matter the play, your job is all about making the right calls that will help your ads hit every targeted base before
How to Adapt to a Changing Facebook Ads Landscape
Facebook Ads has gone through major changes and updates since Apple announced that it was going to require users to actively opt into being tracked by cookies from apps starting with the Apple iOS 14.5 Update on April 26, 2021. As expected, most users are not opting into cookies, although the change was slow to
Frequency Caps for Facebook Ads: What Are They and How Do You Set Them?
Learn what frequency caps are on Facebook and Instagram and how to set them to optimize your ad campaigns.