7 Clever Ecommerce Marketing Strategies for The Holidays 2024

The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than basic discounting

Target Audience: Blake Pinto, Associate Vice President of SEO Content at Synchrony

This month, we spoke to Blake Pinto, Associate Vice President of SEO Content for Synchrony, an industry-leading consumer financial services company.

Team Member Spotlight: Trevor Adrian

Let’s all get to know Perfect Search Media’s SEO and Content Analyst Trevor Adrian!  1) What’s your favorite part of your job so far? What’s the most challenging part of your job so far? Working with Excel each day is easily my favorite. No matter if a client needs help with technical, on-site, or off-site

9 Unique Search Engines You Haven’t Used Yet

We all tend to stick to one search engine—but are there other search engines we can use? Read our list of 9 different search engines to see what’s out there!

Target Audience: Drew Brucker, VP of Growth Marketing at LASSO

Welcome to Target Audience, a new interview series about marketers, by marketers, and for marketers. In each Target Audience interview, we’ll pick the brains of marketing experts to learn more about their experience in the industry, insights they’ve gathered over the years, and which songs pump them up the most.

How to Adapt to the Changing Cookie Landscape

2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up – the loss of third-party cookies affects advertising strategy on all digital platforms.

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