5 Common SEO Mistakes to Avoid
Some websites need a full SEO overhaul. Others are on the right track but have some mistakes. Here are 5 common SEO mistakes to avoid to improve SERP results!
6 Key Issues in Higher Ed PPC Ads
Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
Targeting Teens: What You Need to Know About Facebook and Google’s New Ad Rules
Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it. That’s why two of the Internet’s biggest advertising head honchos, Google and Facebook, have recently rolled out new ad policies for brands targeting minors. Getting impressions
Google’s 3 Strikes: How to Keep Your Ads Safe
Rolling out quality ads is like going up to bat in a baseball game. Let’s pretend campaigns are innings, ads are your players, and you, the analogy-loving professional, are the head coach. No matter the play, your job is all about making the right calls that will help your ads hit every targeted base before
How to Adapt to a Changing Facebook Ads Landscape
Facebook Ads has gone through major changes and updates since Apple announced that it was going to require users to actively opt into being tracked by cookies from apps starting with the Apple iOS 14.5 Update on April 26, 2021. As expected, most users are not opting into cookies, although the change was slow to
Perfect Search Wins TWO Vega Awards!
We’re so excited to announce that Perfect Search won TWO 2021 Vega awards for best copywriting and SEM campaign. The Vega Digital Awards recognize work by professionals and agencies in the international digital communication industry. Entries are judged by experienced, senior-level digital media professionals drawn from many nations. Perfect Search received a gold award for our
Key Elements of Successful B2B Marketing Strategies
Business-to-business marketing communications require unique strategies to ensure success. Discover how to build effective B2B marketing strategies here.