Frequency Caps for Facebook Ads: What Are They and How Do You Set Them?
Learn what frequency caps are on Facebook and Instagram and how to set them to optimize your ad campaigns.
The Impulse Buy: How Social Media Drives eCommerce Sales
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
Perfect Search Wins TWO Vega Awards!
We’re so excited to announce that Perfect Search won TWO 2021 Vega awards for best copywriting and SEM campaign. The Vega Digital Awards recognize work by professionals and agencies in the international digital communication industry. Entries are judged by experienced, senior-level digital media professionals drawn from many nations. Perfect Search received a gold award for our
Key Elements of Successful B2B Marketing Strategies
Business-to-business marketing communications require unique strategies to ensure success. Discover how to build effective B2B marketing strategies here.
Your Guide to YouTube Advertising
If your brand is not on YouTube, you are missing out on a huge portion of the worldwide audience. Learn how to create and optimize your ads on YouTube here!
23 Google Ranking Factors You Should Know About
Understanding what’s behind Google’s algorithm for ranking pages on its SERP is essential to your SEO strategy. Check our list of lesser-known ranking factors here.
What Is The Difference Between Retargeting and Remarketing?
Remarketing and retargeting are essential ad tools for reminding potential customers about your business. Learn the difference between the two and how to apply both strategies with this blog!