Your Guide to YouTube Advertising
If your brand is not on YouTube, you are missing out on a huge portion of the worldwide audience. Learn how to create and optimize your ads on YouTube here!
6 Key Issues in Higher Ed PPC Ads
Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
23 Google Ranking Factors You Should Know About
Understanding what’s behind Google’s algorithm for ranking pages on its SERP is essential to your SEO strategy. Check our list of lesser-known ranking factors here.
What Is The Difference Between Retargeting and Remarketing?
Remarketing and retargeting are essential ad tools for reminding potential customers about your business. Learn the difference between the two and how to apply both strategies with this blog!
Instagram Reels vs. TikTok: The Great Marketing Debate
Debating on whether to use Instagram reels or TikTok for your business? Discover 5 differences between the two popular platforms with this blog.
Marketing Leaders: What to Know in Your First 90 Days
The first 90 days in a marketing role are extremely critical to long-term success. Learn the key areas marketing leaders need to tackle first in a new position.
How to Build Successful E-commerce Ads on Facebook
Facebook Ads can be used at every stage of the sales funnel to increase your bottom line. Learn how to make effective Facebook ad campaigns for e-commerce here.