Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
Since that day, I’ve been blessed with travel opportunities to Dubai, Nicaragua, Panama, Argentina, and Mexico. I was able to set up meetings with local entrepreneurs and CEOs in each of these amazing countries and receive invaluable advice.
As Manager of Employee Engagement, two things make me really happy: a strong company culture and really good soup. By following these onboarding tips, you’ll help your newest hires have a warm and welcoming start that makes them excited to be a part of your team from day one.
With recent reports that marketing spend on the display network will overtake spend on the search network on 2016, you might be wondering how this is possible. Most within the digital marketing industry would agree that search and social advertising are generally higher priority and higher performing compared to the display network.
Email marketing isn’t quite an art, but it’s pretty darn close. In order to have a successful B2B marketing campaign, you have to be creative and patient–like any of the great artists!
If you’re a webmaster or SEO guru, you’re probably awaiting the highly anticipated Google Penguin 4.0 update. After all, it’s the most exciting penguin news since the heartwarming (and definite tear-jerker) 2005 documentary March of the Penguins.
With the team member spotlight, you can get the inside scoop on our team, our company culture, and our thoughts on digital marketing. For our first installment, we’re talking to Anthony Lower, Senior Manager of Search & Social Advertising.
