A Crash Course in Google Shopping
So, you’ve decided to take on Google Shopping. Whoo! With this next step, you’re now on your way to growing your business. Before you dive in, read these tips to help you get acclimated.
The Impulse Buy: How Social Media Drives eCommerce Sales
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
How Facebook & Twitter are More Similar than Ever Before—and What That Means for Social Media
With more and more features updating Facebook and Twitter every few months, it’s clear that the platforms want to move far beyond their original missions. In fact, it seems as if both Facebook and Twitter are striving to become the one all-encompassing social media platform to end all platforms. And yet, by doing so, they’re becoming more and more similar to each other.
3 Steps to Successfully Set Up Event Goals on Your Site
To truly understand how visitors are using your website you need to be taking advantage of Google Analytics’ events tracking feature. In my opinion, an event is most complicated Analytics goal to set up, which causes many users to shy away from them. Never fear!
Maximize Your Low-Budget AdWords Campaign in 6 Easy Steps
So your Google AdWords campaign is maxing out daily due to a small budget. You’re worried about costs and can’t increase your budget any further. Where do you go from here?
The Lowdown on Linking: Making the Most of Internal Links
Although Google’s algorithms are far more complicated today, links still matter. They might not matter quite as much as they did ten years ago, but they’re still an essential component of any SEO strategy.
Team Member Spotlight: Anna Allingham
Get the inside scoop on our Senior Designer Anna with the second installment of the Perfect Search team member spotlight series.