6 Key Issues in Higher Ed PPC Ads

Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.

Perfect Search Wins an AVA Award!

We’re so excited to announce that Perfect Search won a 2018 AVA award for outstanding digital marketing campaign. The AVA Digital Awards recognize work by professionals and agencies in the digital communication industry. Entries are judged by the Association of Marketing and Communication Professionals. Perfect Search received a gold award for our work in digital

Team Member Spotlight: Emily Lutz

The newest member of the Perfect Search family, Emily Lutz, used to be a zookeeper and now she’s joined the wild, wild world of digital marketing. Get to know Emily!

3 Business Development Tips to Start 2018 Off Strong

It’s a new year. It’s a time to wear more layers for your commute, pay attention to the increasingly important NFL games, and ensure your business is set up for 2018. Whether you’re B2B or B2C, a strong business development strategy is integral to success. I’ve compiled some business development tips to help you start

Your Super Handy, Mostly Comprehensive Guide to the RFP Process

In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.

How to Align Your E-Commerce Strategy with the Buyer’s Journey [Infographic]

Revamping your e-commerce advertising strategy? This infographic will serve as a guide to the buyer’s journey and why it’s so important to align your strategy with this classic marketing concept. Don’t strain your precious eyeballs. Click to enlarge the infographic below!     — In the infographic zone? Check out all of our infographics.

A Review of 2017’s Best “Year in Review” Compilations

It’s time to reflect on the year past. Sometimes, our favorite websites and apps do the reflecting for us. That’s where the Year in Review feature comes in. 

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