Make Mobile-First Index Optimizations a Priority in 2018
With 2018 fast approaching, our Director of SEO & Content Justin McIntyre is here to help us brush up on Google’s impending mobile-first index.
Psychology Behind Social Media Buying: Understanding Customer Behavior
Picture this: A marketing professional spends their lunch hour scrolling mindlessly through Instagram while chomping on a sandwich. Within seconds, a perfectly targeted ad catches their eye—a productivity tool promising to streamline their workflow. Without a second thought, they click “Buy Now.” This scenario isn’t unusual. Research suggests that 84% of shoppers have made impulse
CPR for Email Marketing: How to Rethink Gmail Marketing
While we bid farewell to the content scanning style of marketing, we have not lost the gift of email marketing itself. Find out how your Gmail marketing strategy can grow from this shift.
Monitoring Site Speed: Why Google Cares and You Should, Too
Nearly 50% of users expect your site to load in less than two seconds. Let’s talk about site speed—there’s no time to waste.
The Big Data Buffet: How to Analyze Metrics Effectively
So you have metrics. What now? These big data portion control tips will leave your business feeling full of insight (without having to loosen your belt).
Team Member Spotlight: Ben Temple
Business Development Associate Ben Temple’s childhood dream job was becoming a dump truck driver. Clearly, his career path took a turn—and we’re glad to have him.
Perfect Search Media Internviews: Fall 2017
The Fall 2017 Perfect Search Junior Analysts (and Junior Copywriter!) are gifts from the intern gods. We’re obsessed with them—and we know you will be, too.