Picture this: A marketing professional spends their lunch hour scrolling mindlessly through Instagram while chomping on a sandwich. Within seconds, a perfectly targeted ad catches their eye—a productivity tool promising to streamline their workflow. Without a second thought, they click “Buy Now.” This scenario isn’t unusual. Research suggests that 84% of shoppers have made impulse
Journalists assume their readers are busy and have other priorities. You should too. Learn how to steal newspapers’ best practices for easy-to-read valuable content that retains readers and builds an audience for your brand.
There’s a wealth of published research on the art of persuasion and how people make decisions. While this sounds like something you glossed over in Psych 101, it has real-world consequences—especially in the e-commerce industry.
While link building can take precious time and resources, there’s a simple way you can build your backlink profile—without taking over your whole to-do list.
AdWords campaigns can now potentially spend up to twice the set daily budget. Yes, you read that right.
I was fortunate to attend the Inc. 5000 conference in Palm Desert, California. It was a privilege to hear from inspiring speakers and meet accomplished, creative entrepreneurs.
It’s awards season. Okay, the Oscars aren’t for a while—but Perfect Search won two (!) MarCom Awards.
