Our Top 5 SEO Tools & Software Recommendations
Some might argue that a carpenter is only as good as his tools. While I might not plan on repairing a roof anytime soon, I’ve explored my fair share of search engine optimization tools.
Psychology Behind Social Media Buying: Understanding Customer Behavior
Picture this: A marketing professional spends their lunch hour scrolling mindlessly through Instagram while chomping on a sandwich. Within seconds, a perfectly targeted ad catches their eye—a productivity tool promising to streamline their workflow. Without a second thought, they click “Buy Now.” This scenario isn’t unusual. Research suggests that 84% of shoppers have made impulse
4 PPC Strategies Your E-Commerce Business Needs to Test in Q4
Q4 is upon us. Read on for 4 e-commerce PPC tips that are sure to make this holiday season the most wonderful time of the year.
Team Member Spotlight: Stephanie Castillo
Superb SEO skills + a knack for coming up with Game of Thrones spinoff shows = SEO & Content Analyst Stephanie Castillo.
Why (Well-Designed!) Case Studies Can Boost Your Sales Strategy
Well-designed case studies make good case studies great. Wondering what a well-designed case study entails?
Machine Learning is Changing AdWords—Here’s How You Should Adjust
The improvements in machine learning has led Google to update some foundational settings that advertisers must adjust to: ad creation, ad rotation, and bidding.
3 Experts Share How Marketing for Higher Education Has Transformed
The higher education decision journey has gone digital. Learn from 3 marketing professionals who work at universities across the United States.