5 SEO Lessons from Game of Thrones
Spoiler alert! Recent GoT plot points and important SEO tips are within. So if you’re like Jon Snow and know nothing (about digital marketing), read on at your own risk.
Psychology Behind Social Media Buying: Understanding Customer Behavior
Picture this: A marketing professional spends their lunch hour scrolling mindlessly through Instagram while chomping on a sandwich. Within seconds, a perfectly targeted ad catches their eye—a productivity tool promising to streamline their workflow. Without a second thought, they click “Buy Now.” This scenario isn’t unusual. Research suggests that 84% of shoppers have made impulse
Perfect Search Honored on the 2017 Inc. 5000 List
Big. News. We joined the Inc. 5000!
Using the New and Improved Lookalike Audiences on Facebook Analytics
Lookalike Audiences – a lot like cloning your most desirable customers (but without those nasty, Jurassic Park style side effects). What does Facebook’s recently-added value-based tool mean for your business?
What is Semantic Search and How Can You Use It to Optimize for User Intent?
Content has always been king–but semantic search makes content creation for user intent even more important. Discover what semantic search is and why it matters for your website.
Team Member Spotlight: Drew Gorenz
Let’s get to know Drew Gorenz. He isn’t just a first rate Analyst of Search and Social Strategy, he’s an aspiring Halloween-themed burrito restaurant owner.
A Quick Overview of the New AdWords Experience
Since we’re Premier Google Partners and have access to the beta (#humblebrag, #sorrynotsorry), we’ll fill you in on the new AdWords interface.