Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
Besides looking up shark facts, prospective students are also using their access to information to search for colleges–and they’re starting those searches early.
Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in. Find out how you can use Posts on Google to promote your business.
Don’t forget about responsive display ads. They’re the unsung heroes of AdWords–and they should be part of your advertising strategy. Get the lowdown now.