How Your B2B Organization Can Improve Client Retention
Wondering how you can increase your client relationships and retain B2B clients? We’ve identified two effective ways your B2B business can build its retention muscles.
Psychology Behind Social Media Buying: Understanding Customer Behavior
Picture this: A marketing professional spends their lunch hour scrolling mindlessly through Instagram while chomping on a sandwich. Within seconds, a perfectly targeted ad catches their eye—a productivity tool promising to streamline their workflow. Without a second thought, they click “Buy Now.” This scenario isn’t unusual. Research suggests that 84% of shoppers have made impulse
Team Member Spotlight: Courtney Culligan
So you’ve already been re-introduced to the pumpkin spice latte. But have you met Courtney Culligan?
Reuse and Recycle: How to Repurpose Old Content and Remarket to Old Customers
Older content can be seen by Google as more authoritative than newer content and it’s cheaper to retain old (A.K.A. loyal!) customers than to attract new customers.
How to Optimize Your Online Presence When Looking for a Job
Here are 5 handy tips on how to optimize your online presence when searching for a new job. If you follow these guidelines, you’ll boost your chances of hearing back from your potential dream job.
Why You Need to Regularly Crawl Your Website’s XML Sitemap
Don’t be frightened by what’s hiding in your site’s XML sitemap. Here are 3 reasons why you need to regularly crawl the sitemap.
3 Lessons from Successful User Generated Content Campaigns
These days digital marketing is just as much “by the people,” as it is “for the people.” Just because the internet didn’t exist in Abe Lincoln’s time doesn’t mean it doesn’t apply.