Kayla Hammersmith

Strategic Content Advisor

  • Childhood Dream Job: Dolphin Trainer
  • Dream Vehicle to Drive: Vespa (like from the Mary-Kate and Ashley movie Passport to Paris)
  • Item She Would Want to Sell: Very small props for a mouse doll house — like little artisanal jars of jam or tiny aprons and overalls
  • Wishes She Could Be Friends With: Mrs. Weasley

The Impulse Buy: How Social Media Drives eCommerce Sales

Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly.

Search Intent and Local SEO: How to Dominate Local Search Results

A potential customer searching for “pizza delivery” exhibits different intent from someone searching “best pizza restaurants.” One signals immediate purchasing intent, while the other indicates browsing behavior. Yet businesses persist with uniform SEO strategies, missing opportunities to connect …

Is Search Intent the Missing Element in Your SEO Strategy?

In today’s competitive digital marketplace, having content appear in search results isn’t enough—it needs to appear in front of the right people, at the right time, and with the right message. 

7 Clever Ecommerce Marketing Strategies for The Holidays 2024

The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than …

Increase Holiday Sales With These 5 eCommerce Growth Tips

The holiday season presents a massive opportunity for eCommerce brands, but the competition can be fierce. While many brands focus on the same well-trodden strategies—discounts, ads, and free shipping—there are some high-impact, little-known tactics that can significantly boost your sales this Q4.

Planning Your Black Friday 2024 | A Month by Month Ecommerce Toolkit

Black Friday and Cyber Monday are the biggest events in the eCommerce calendar, but winning during this competitive period requires more than just a few flash sales. Success hinges on preparation, strategy, and flawless execution. From SEO to paid ads, every part of your digital marketing must be …

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