Kayla Hammersmith

Strategic Content Advisor

  • Childhood Dream Job: Dolphin Trainer
  • Dream Vehicle to Drive: Vespa (like from the Mary-Kate and Ashley movie Passport to Paris)
  • Item She Would Want to Sell: Very small props for a mouse doll house — like little artisanal jars of jam or tiny aprons and overalls
  • Wishes She Could Be Friends With: Mrs. Weasley

7 Clever Ecommerce Marketing Strategies for The Holidays 2024

The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than …

Increase Holiday Sales With These 5 eCommerce Growth Tips

The holiday season presents a massive opportunity for eCommerce brands, but the competition can be fierce. While many brands focus on the same well-trodden strategies—discounts, ads, and free shipping—there are some high-impact, little-known tactics that can significantly boost your sales this Q4.

Planning Your Black Friday 2024 | A Month by Month Ecommerce Toolkit

Black Friday and Cyber Monday are the biggest events in the eCommerce calendar, but winning during this competitive period requires more than just a few flash sales. Success hinges on preparation, strategy, and flawless execution. From SEO to paid ads, every part of your digital marketing must be …

Your Holiday Ecommerce Website Checklist to Increase Sales

The holiday season is the most lucrative time of year for eCommerce sales—but it’s also the most competitive. Your website needs to do more than just look good; it needs to perform at the highest level, delivering the seamless experience today’s shoppers expect. Whether you’re dealing with rising …

Ecommerce Full-Funnel Strategy for Q4 2024

The holiday season is a critical time for eCommerce brands, and having a well-executed full-funnel strategy can make or break your success. But before diving into the specific tactics for each stage, it’s essential to understand what a full-funnel strategy is and why it’s so important.

2024 Q4 eCommerce Marketing Calendar: Key Strategies for Every Month

The holiday season is the most critical time of the year for eCommerce brands, and proper planning is essential to capitalize on this revenue-rich period. Whether you’re running SEO campaigns or paid advertising, success during Q4 depends on a well-organized marketing calendar. To help you …

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