Kayla Hammersmith

Strategic Content Advisor

  • Childhood Dream Job: Dolphin Trainer
  • Dream Vehicle to Drive: Vespa (like from the Mary-Kate and Ashley movie Passport to Paris)
  • Item She Would Want to Sell: Very small props for a mouse doll house — like little artisanal jars of jam or tiny aprons and overalls
  • Wishes She Could Be Friends With: Mrs. Weasley

4 Tips to Make All Your Work Resolutions Come True in the New Year

It’s time to hit the ground running. Okay, it’s not exactly the very beginning of the New Year—but we all need a little time to get back in the swing of things after the holidays, right? Even if you haven’t made a dent in your other resolutions (exercise is hard–trust me, I get it), it’s not …

Perfect Search Is Now a Google Premier Partner

Big. News. Perfect Search Media is now a Google Premier Partner!

Your (Mostly) Ultimate Guide to Food Delivery Apps

Open your fridge and only see condiments with questionable expiration dates? Get food delivered. It’s a rainy day and you won’t dare leave your apartment? Get food delivered. Hitting a wall at work and need a lunchtime pick-me-up? Get food delivered. There’s an easy answer to all of these …

4 Articles that Demonstrate Our Obsession with the Millennial Workplace

Millennials. I figure by starting this post with this buzzword, people will be hooked. After all, I’ll click on pretty much any headline that includes the word “millennial”—even if the rational part of my brain knows that it’s clickbait and I’ll have to click through approximately seventy-six …

Everything You Need to Know About the New Google SERP Layout

Well, well, well. It’s the same old story. An update to the Google search engine results page (SERP) is inevitably accompanied by an industry-wide freak-out. On February 18th, Google eliminated all right-column ads and made four ads at the top of the SERP standard. Of course, the frenzied articles …

How Facebook & Twitter are More Similar than Ever Before—and What That Means for Social Media

#TBT to Facebook in 2004 and Twitter in 2006. The social media platforms were in their purest, most infantile form. On Facebook, all users cared about was getting friend requests and posting on walls while Twitter’s foundation was a trim 140-character count and a fast-moving, chronological feed.

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