What’s the Deal with the New Google Search Console?
There’s a new Search Console in town. Whether you’re an SEO fanatic or not, you should be paying attention to this update.
Kayla Hammersmith
Strategic Content Advisor
- Childhood Dream Job: Dolphin Trainer
- Dream Vehicle to Drive: Vespa (like from the Mary-Kate and Ashley movie Passport to Paris)
- Item She Would Want to Sell: Very small props for a mouse doll house — like little artisanal jars of jam or tiny aprons and overalls
- Wishes She Could Be Friends With: Mrs. Weasley
A Review of 2017’s Best “Year in Review” Compilations
We’re on the cusp of a new year. It’s a time for mourning the last of the Christmas cookies, breaking out holiday presents (A.K.A. my new robe and slow cooker–hygge, here I come!), making New Year’s resolutions, and reflecting on the year past.
3 Experts Share How Marketing for Higher Education Has Transformed
Marketing for higher education isn’t just about pamphlets and free swag in the mail. The ubiquity of smartphones, social media, and, you know, the internet, has totally transformed the marketing landscape.
What’s Project Owl All About?
Project Owl isn’t J.K. Rowling’s latest addition to the Harry Potter universe. (Unfortunately.) It’s Google’s latest effort to improve search quality and reduce the spread of inaccurate or misleading information.
7 AdWords Tips to Help Your Business Save Money & Improve Performance
Sometimes, a small AdWords update can have a huge impact on your search campaigns. Looking for improved efficiency? More conversions? A bigger ROI for your business?
What’s Exactly Going on with the AdWords Exact Match Update?
Paul Hollywood expects the Great British Bake Off contestants to follow the technical challenge instructions *exactly*. (Especially for Bread Week.) He probably wouldn’t put up with the latest update to AdWords exact match. Spoiler alert: Exact match is less exact than it used to be.