Kayla Hammersmith

Strategic Content Advisor

  • Childhood Dream Job: Dolphin Trainer
  • Dream Vehicle to Drive: Vespa (like from the Mary-Kate and Ashley movie Passport to Paris)
  • Item She Would Want to Sell: Very small props for a mouse doll house — like little artisanal jars of jam or tiny aprons and overalls
  • Wishes She Could Be Friends With: Mrs. Weasley

A Very Spooky Halloween Search Engine Story

A spider, a brain, and a ghost walk into a search engine bar. Wait, scratch that. Not yet. A spider, a brain, and a ghost are late to a Halloween party at the Search Engine Bar.

5 Ways to Triumph Over Writers’ Block—Really

As a copywriter, the two things I struggle with on a daily basis are writers’ block and deciding what kind of bagel to eat for breakfast. Okay, the second one is more of a personal struggle. But writers’ block is a cursed plague upon all who write on a regular basis. It stifles creativity, dampens …

What the 4 Most-Funded Kickstarter Campaigns Have in Common

There’s a jacket with 15 features. Yes, you read that right. And no, the zipper doesn’t count as one. The “Swiss army knife of travel jackets” Baubax jacket recently became the most-funded clothing project in the history of crowdfunding. With $9 million raised and almost 45,000 backers, the Baubax …

5 Features to Look Out For in the New Perfect Search Website

So I don’t know if you’ve noticed, but Perfect Search has a shiny new website and logo. Oh, you already knew that? Okay, I’ll stop stating the obvious. (Except I’ll never stop telling the world that seasons 2 and 3 of The Office—U.S. version, duh—are the best seasons of TV, ever. I don’t care if …

What You Need to Know About Micro-Moments (And How Your Site Can Take Advantage of Them!)

Have you wandered around a new neighborhood and used your phone to find a nearby coffee shop? That’s a micro-moment. Ever lost your umbrella and searched for a new one via smartphone? Again, micro-moment. What about when you just can’t think of the name of American Idol’s first season runner-up, …

The 5 Best Podcasts Every Tech/Startup/Internet Lover Needs to Listen to

Have you heard? We’re in a golden age right now. Not in general—apparently there are a lot of golden ages. Even pirates have had their time to shine (from 1650-1730, who knew?). Now it’s the time of podcasts. Though podcasts have existed since 2001, their popularity has skyrocketed in the past few …

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